Successful eCommerce Website Strategy

Lovett Web Design creates online eCommerce website experiences that exceed expectations and enhance ROI. Our eCommerce designs are focused on providing clear messaging and strong calls-to-action. User interfaces are intuitively designed, pages load quickly, and checkout is a breeze. We maximize return on investment through the use of strategic SEO which also provides clients insight into how to increase online presence through other forms of marketing.

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1. Every web page is created with a specific purpose

For example, the homepage purpose may be to entice users to click through to categories or to a product page. Product pages should answer any user objections and nurture a purchase. The shopping cart page should simplify the checkout process and have a follow-up email feature reassuring shoppers the transaction was successful.

2. List Contact Info

Find ways to make it simple and enticing for customers to contact you.

In addition to providing your location and phone number, we recommend providing FAQs, product reviews, or comments for users to read, as well as user-generated content like customer testimonials highlighting satisfied customers.

3. Brand Loyalty

We look for opportunities to bring users back to your website whenever possible. Most people shop online by visiting a number of different websites when searching for a particular product. Ideally, the more times a user visits your website, the more likely they are to make a purchase. A great way to bring users back to your website is with timely emails that go out announcing the arrival of new products or seasonal sales.

Most people shop online by visiting a number of different websites when searching for a particular product. Ideally, the more times a user visits your website, the more likely they are to make a purchase. A great way to bring users back to your website is with timely emails that go out announcing the arrival of new products or seasonal sales.

If a popular item is out of stock, we recommend requesting users’ emails so they can be notified when the item is back in stock. It shows users we care about their experience, as well as allows us to have their contact information for future email campaigns.

4. Easy Checkout

We create a checkout process that makes it effortless for visitors to purchase your products. It has been proven that the more cluttered and complicated an online checkout page becomes, the more likely a customer who was willing to make purchase will just exit your site instead.

As well as maintaining a simplified checkout process, we work to make your customers aware of extra costs such as flat, expensive shipping rates that could hamper a potential sale. Finally, we display trust symbols like VeriSign or McAfee badges proudly on your website to indicate that your checkout process is verified and secure to ease any fears that potential customers could have when shopping online.

5. Site Up-Time

Make sure that your host is reliable and has the ability to handle any future web needs. A poor host could cause delays damaging sales.

6. User Friendly Elements

We keep our web designs clutter-free. We give users a clear idea of where they are within the website structure with features like breadcrumb navigation and dropdown menus. We create a consistently visible shopping cart so users know exactly what they have in their cart and how much it costs at all times.

We keep our sites from overwhelming visitors by avoiding too much information within a small area. For example, on a product page, the product image, title, description, availability, price, and similar products, are all the needed elements. Any additional elements will distract users and detract from the design.

7. Brand Build Recognition

We keep consistent branding across your website with colors, layouts and style. Otherwise, inconsistency is likely to lead to user uncertainty which may cause a drop-off in sales.

Borrowing techniques from major eCommerce websites can be helpful because they test their designs to make sure they are effective.

8. Effective Calls-To-Action

Each page where a specific key action is required from a user should have a strong call-to-action such as “Add to Cart”, “Checkout”, or most importantly, “Submit Payment”.

It’s recommended not to have more than one primary call-to-action per page. Additional secondary calls-to-action may be helpful, but should be positioned so they don’t detract from the main goal of a page. For example, a user may be ready to download your software demo, but not ready to purchase your software. Rather than lose visitors, keep them on your website by offering them secondary options.

Successful eCommerce Website Backend Strategy

1. Data Control

The ability to control metadata is critical when ranking your website for relevant keywords in search engines, and it’s important to customize the title tag and meta description of every page on your website.

An xml sitemap tells search engines which pages to index on your website, and ensures that those pages get crawled. Writing the page title of each and every product on your website is time consuming therefore we like to create rules for each product to help optimize a large number of product pages at once.

2. On-Site Coding

We provide a method to easily add essential code to new pages such as Google Analytics tracking code, Website Optimization software code, or third-party javascript code. This reduces future site development costs.

3. Website Management

We provide a central location where all site performance information is displayed. This website dashboard is customizable and offers summary information about stock items, information requests, sales figures, and ecommerce performance metrics.

A comprehensive understanding of the website sale status, shipping orders, and customer information, allows the ability to easily update product colors, sizes, and descriptions. Based on your customers purchasing patterns, categories or subcategories may be featured on the home page or navigational menus.

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