“Off-site SEO” (also called “off-page SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority.
This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively “vouching” for the quality of your content.
Off-Site SEO Examples
- Adding your site to relevant directories
- Creating branded social media profiles on sites like Facebook, Google+, LinkedIn, etc.
- Guest blogging and articles on relevant industry sites
- Reaching out to partners, clients, vendors, and suppliers to identify cross-promotional opportunities