On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

On-Page SEO Example

Website code and site structure changes

  • Renaming website files and creating 301-redirects for your old file names
  • Re-coding your navigation to replace a Flash or JavaScript menu with search engine friendly JQuery
  • Creating HTML and XML sitemaps and uploading/verifying them with webmaster tool sites
  • Using special tools to improve your website speed – a known ranking signal

Optimizing on-site content 

  • Creating pages for every target service
  • Creating geographically targeted content
  • Revising title, meta, and heading tags for each page
  • Adding information and reference sections to the site
  • Ongoing blogging and news blurbs