A webmaster working in a large company will be a liaison between the web designers, web developers, IT staff, and web marketers, however, a webmaster working for a small company will likely BE the web designer, web developer, IT guy and web marketer!
The role of Webmaster will vary from business to business, but generally speaking, the Webmaster’s primary responsibility is to manage the website and perform maintenance to make sure that it stays online, functions well, and assures users a rich online experience. Rather than highly skilled in a particular area, a great Webmaster will be good at many web related skills.
build or assist in the development of a website
create graphics and optimize images
review statistics/monitor analytics
website marketing on various platforms and search engines
choose key words, direct or maintain advertising campaigns
handle issues arising with hosting company and email service provider
debug, troubleshooting, backing up files and database
updating themes, plugins, software
maintain responsive design making sure site is always mobile-friendly and multi-platform ready
stay current with software and hardware that can improve the success of an online business