Dramatic Price Range
WordPress websites can range from $500 to $100,000 +.
On the high end of the spectrum, companies like The Wallstreet Journal, Forbes , LinkedIn, NFL, Mercedes etc use WordPress and have invested hundreds of thousands of dollars in their websites.
Large companies may have a team of designers and developers working for 6 months or more to a build a single website on WordPress.
On the low end of the spectrum, an individual can put up a page on WordPress.com for free.
First, you will need a domain name and web hosting.
Domain name costs about $15 year, and cheap web hosting normally costs $60 -$100 yr.
WordPress Website Hosting Cost
Next, WordPress needs to be installed on the hosting account. There is a cost associated with WordPress website hosting. Once WordPress is installed, a template/theme needs to be chosen and installed.
There are thousands of free and professionally designed templates available for WordPress that you can install.
Once a WordPress template is chosen and installed, plugins needs to be chosen and installed such as a contact form, a photo gallery, a slider, security etc. There are more than 40,000 WordPress plugins to choose from.
Plugins are application or extensions for your WordPress site.
Some examples of popular WordPress plugins are shown below:
Contact Form 7 – Add contact forms to your WordPress site
Yoast SEO – Improve your WordPress SEO and get more traffic from Google
WP Super Cache – Improves your website’s speed by adding cache
UpdraftPlus – Free WordPress backup plugin
Don’t forget to maintain your WordPress website, keeping it updated and backed up on a regular basis or it will break and be expensive to repair!
Cost of a DIY WordPress Website
If you can do the work yourself, you can have a self hosted website for as little as $100 per year.
Total Cost of DIY Low Budget WordPress Website: under $100 per year
A More Typical Cost Breakdown
A typical breakdown of expenses required to get up and running might look something like this:
- Domain: $12/year
- Hosting: $10/month – $30/month
- Premium Theme: $50-$200
- Premium Plugins: $15-$200 (each; some are one-time purchases, others are monthly/annual licenses.)
- Rough Totals: $200-$1,000+
5. Cost of a Turnkey WordPress Website
The next step up ….. let an expert setup and design your small business WordPress site.
The typical WordPress basic small business website package might be charged hourly or have a fixed price and might look something like below:
- Hourly: $50-$100 per hour
- Flat Rate: $500-$1000+
- Monthly: $30-$50/month (in addition to the initial hourly or flat rate fees)
- A-la-cart Extras: $100, $200, etc. per strategy document, training course, and so on.
- Rough Totals: $500-$2,500+ (plus possible monthly or a-la-cart services)
For the right person this sort of service package will provide a lot of convenience, peace of mind, and a smoother navigation of the WordPress learning curve.
Expert WordPress website designers have developed a specific small business WordPress website niche, with tight constraints (on time, number of edits, tools, add-on services, etc.), and can take a client from an idea to a fully functioning website in a short amount of time, and can deliver a basic, professional site for $1,000 to $3,500.
If the site requires additional functionality such as membership only areas, eCommerce, online payment, multiple pages, extensive content creation, and SEO work, the build time substantially increases as does the cost $3,500 – $7,000.
Custom WordPress Website | Must Haves
Your custom WordPress website needs the following:
Visibilty – When we say visible, we mean it needs to display prominently in Google organic search
Mobile friendly – 52% of all US online traffic now comes from smartphones and tablets
Secure SSL Certificate– Your website needs to be HTTPS instead of HTTP. Even if you don’t plan to sell things directly from your site, you’ll still want to secure your site with HTTPS protocol. You can get an SSL certificate for as little as $10/year or as much as $200-300/year. Some web hosting companies such as Siteground now offer a free SSL certificate as an incentive to host your site with them.
Fast – Website visitors need to pages to display in under three seconds
Optimized for user experience – Once your page loads, users form an opinion in 0.5 seconds so make sure the content is helpful and easily navigated
7. WordPress Website Builders
WordPress Website Builders, commonly referred to as page builders, provide the ability to create, edit, and customize website layouts without writing any code. There are many good drag and drop page builders available for WordPress. I often build sites using a drag and drop interface so later it’s easy for my clients to create their own content and make their own edits.
1. Beaver Builder is a premium drag and drop page builder plugin for WordPress. It is the best WordPress page builder in the market and the one I use most often.
2. Divi is a drag and drop theme and WordPress page builder plugin that is easy to use and comes with 20+ layouts/templates for different kind of websites. It is extremely fast and comes with a built in on-boarding tour to help you quickly familiarize with their interface.
3. Elementor is another powerful drag and drop WordPress page builder plugin.It’s a live page builder plugin which means you get to see your changes as you edit. Simply start by creating sections and select the number of columns for each section.
8. WordPress Website Cost Summary
Pricing a WordPress website is difficult, and will be based on several factors such as:
Experience of the web developer
An experienced web developer/designer will cost more but the results will be worth the investment. Do your homework and find a pro to build your site and help you promote it online.
Premium Website Theme
Most sites in the $10,000 and under price range are using a premium theme with varying degrees of customization. How much customization needed will determine if your site will cost closer to $10,000 or closer to $1,500. Then it becomes a question of how much time someone will spend setting the site up, instead of developing it. A custom theme will cost a lot more money and time to build.
I urge you to spend a few bucks and get a quality theme such as Avada. Don’t skimp here. You’ll thank me later. We’ve experimented with many website themes over the years and a premium theme with great design + solid coding is preferred.
Determine How Much Content is Needed and Who provides It
If you have good quality content already, it makes the developer’s job a lot easier. If you don’t have content, this would be an added cost. The developer can help determine who your audience is, and craft the perfect message and copy for you.
Create a list of must-have website features
WordPress has a lot of plugins available. An experienced WordPress developer will know what’s good, what isn’t and what needs custom development. If you list the things your site absolutely needs, developers can get a good idea of how long the site will take to make.
Will you need someone to host and manage your website?
This can be another added cost, but good website maintenance worth the investment. If you need someone to update and maintain your website to keep it secure, that will be another up-front cost. It can also save you money in the long run.
Cost Of Website Maintenance (Updates, Upgrades, & Licenses)
Just like buying a home, you’ll need to invest time, effort and money to maintain it. You’ll have annual hosting & maintenance fees and possibly annual licensing fees for premium plugins and services. It’s likely you’ll purchase new images as you upgrade and expand your site.
You might add staff or hire freelancers to assist you in creating new custom web content or videos to boost your marketing efforts. Your site also requires ongoing technical maintenance to install updates and security patches to WordPress core files and WordPress plugins to protect your site from being hacked.
If you try performing these updates yourself sometimes routine updates break your site, so you need to know what to do when this happens. You also need an offsite backup system so your website can quickly be restored in the event of catastrophic hardware or software failure If you prefer not to deal with the technical upkeep of your site, you can purchase a website maintenance plan for $40-$300/month depending on the services you need.
What is your timeline for completion?
Rush jobs cost more.
WordPress Website Cost Tip
Find an experienced local website designer/developer with great reviews and you will reap the rewards of an amazing lead generating website at an affordable cost.
9. How To Keep Costs Low and Avoid Over Spending!
We recommend to start with a great foundation and scale the site as your business grows. Often, you won’t need all the bells and whistles you see on many well-established websites in your industry.
If you get the foundation laid properly, it’s easy to build according to your needs as time progresses.
If you’re on a tight budget, use free plugins and a great template. We can always add premium features like email marketing, paid plugins, business phone services, live chat, and most important, build out high quality content.
Even for robust WordPress sites, you don’t always need to hire a developer, if you have the ability and time to do it yourself, go DIY.